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From the creators of Hatching Time: Co-CEOs Ryan Flanagan and Yagiz Aksu teamed up with pet podcaster Clayton Payne to build a company focused on 100% natural treats, chews, and supplements. The focus is on simple, healthy solutions for cats and dogs, with no fillers, additives, or preservatives.
Who is Hatching Time?
Oldfield Pets is the sister company of Hatching Time, the brand pushing poultry keeping into the future with innovative incubators, brooders, coops, and equipment that makes raising birds smarter at every stage of life. "Our community of homesteaders, Amish, nutritionists, and small farmers had really healthy diets for their flock and family, and were already feeding their cats and dogs a well-balanced diet from the farm.
“We wanted to bring that same philosophy to the everyday consumer who may not have the time or space to raise farm animals of their own," says Co-CEO Yagiz Aksu. "It was about offering the same quality our current customers have at home to the masses, at amazing prices."
Where Did Oldfield Pets Get Started?
Oldfield Pets was started in late 2025 with a focus on changing the way people look at diet and the longevity of their cats and dogs. If you've ever checked the nutritional facts of the things you are putting into your body, why wouldn't you do the same for your furry friends? Interestingly enough, almost 90% of poultry keepers also have a cat or dog, so Ryan and Yagiz needed to find a solution.
"After getting a rescue dog in 2025, I knew I wanted the best life for her, and that started with her diet," says Co-CEO Ryan Flanagan. "Searching everywhere for healthy options was a stressful process. So I decided we needed to make our own nutritional path and source the best ingredients on our own."
Healthy Choices That Don't Break the Bank
Why does eating clean cost so much, even for pets? Somewhere along the way, knowing what's actually in the bag became a premium feature, and honest ingredients started carrying designer prices. We think that's backwards. Our approach keeps costs down naturally: when a chew is one ingredient and a supplement is built from real botanicals, there's no expensive formulation, no filler to disguise, and no marketing story to pay for.
What you get is simple: wholesome treats, chews, and supplements at prices that work for daily feeding rather than special occasions, plus bulk sizing that stretches even further for homes with more than one pet. Feed the good stuff every day without watching your wallet flinch.
"Quality and affordability should never be opposites. I have been in this industry my whole life and am excited to help deliver better options," says Clayton Payne. "By working directly with the farms, we are able to oversee the full process and ensure quality from start to finish, without skipping any steps."
One Ingredient. That's the Whole Label.
Most treat packaging reads like a chemistry final. Our Oldfield Naturals chews read like a grocery list with exactly one item on it: the animal on the front of the bag. Every chew is air-dried, not smoked or seasoned, and contains no added preservatives, so what your dog eats is precisely what the name says.
Beyond the peace of mind, that transparency is practical: dogs with food sensitivities stay safely within proteins they tolerate, and anyone running an elimination diet gets total certainty about what's in the bowl. Meet the proteins:
Chicken: Three ways to enjoy the original. Chicken Feet come packed with naturally occurring glucosamine and chondroitin, the very compounds sold in joint supplements, wrapped in a chew dogs genuinely get excited about. Puffed Chicken Feet bring the same joint benefits with less fat and an airier crunch, ideal for little dogs, senior mouths, and gentler chewers. Chicken Jerky completes the set: nothing but dried chicken, protein-dense and simple to break into reward-sized bites for training.
Duck: Duck Feet carry the same built-in joint support as their chicken counterparts in an alternative protein: the natural choice when chicken doesn't agree with your dog, or when you like to keep proteins in rotation.
Deer: Deer Skin Strips give power chewers something that lasts, and unlike rawhide, which can splinter and create blockages, they break down completely in digestion. Deer's status as a novel protein also makes these strips a go-to for dogs reactive to more common meats.
Beef: Beef Skin Strips with Hair follow a tradition European dog owners have relied on for generations: the intact hair works as a natural source of fiber, gently sweeping through and supporting the digestive tract along the way.
Rabbit: Offered as Rabbit Ears with Hair and Rabbit Skin with Hair, rabbit is a lean, uncommon protein that sits well with sensitive stomachs, and the hair-on style delivers the same digestive fiber benefit as our beef strips.
Between poultry, beef, deer, and rabbit (novel proteins included), there's real variety to rotate through while never compromising on the one-ingredient promise. Most options are available in both standard packs and bulk sizes for households with several dogs.
Targeted Support, One Scoop at a Time
You know your pet's quirks better than anyone: the cat who treats the water bowl like a decoration, the dog whose stomach turns on a dime, the once-spry senior who now thinks twice about the stairs. Our Karnlea line of supplements was designed around those everyday worries. It uses recognizable, real-food ingredients ground into powder toppers that mix straight into whatever your pet already eats. No pill pockets, no wrestling matches, no drama.
For dogs:
- Pumpkin Powder: Nothing but pure pumpkin flesh, milled into a concentrated prebiotic fiber that keeps daily digestion on track and stools consistent. Mild enough to use with every meal.
- Pumpkin & Spice: Takes the pumpkin foundation and layers in natural spices for extra gut comfort, for dogs whose digestion could use a bit more help.
- Slippery Elm & Marshmallow Root: A pair of botanicals with centuries of use behind them. Their natural mucilage forms a soothing coat along the digestive tract, which is why this blend is our answer for chronically touchy stomachs.
- Dental with Mint: Cares for teeth and gums while freshening breath, all from the food bowl, no toothbrush standoff required. Suitable for cats as well as dogs.
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Bone Broth: A savory, nutrient-dense topper delivering moisture, natural collagen, and serious flavor. A favorite fix for picky eaters, kibble-only diets, and older dogs who've lost enthusiasm at mealtime.
For cats, every formula is developed for feline biology from the start:
- Hydrate: Cats are notorious under-drinkers, and chronic low water intake plays a role in urinary and kidney trouble. Mixed into food, Hydrate sneaks in the moisture they refuse to lap up themselves.
- Appetite: Made for the connoisseurs who inspect a fresh bowl and leave. A flavor boost that turns mealtime refusals into clean plates.
- Mobility: Cats hide joint stiffness until it's well advanced, which makes daily support worthwhile early. Mobility helps keep the climbing, jumping, and countertop patrols going strong.
- Beauty: Omega-3s directed at skin and coat health: calmer skin, reduced shedding, and the kind of glossy coat that shows from across the room.
Name the concern. There is a natural way to address it, and the solution can be added to the bowl in seconds.
The Hatching Time Standard, Applied Everywhere
Being Hatching Time’s sister company isn’t just a fun fact; it’s our quality bar. Hatching Time earned its reputation by pushing poultry keeping forward: innovative equipment, thoughtful design, and honest answers when customers have questions.
Oldfield Pets brings that same forward-thinking standard to pet wellness: in our case, through sourcing, ingredients, and products that actually solve problems. And for the poultry keepers who followed us here, we haven't forgotten you. You'll find natural chicken feed additives and mealworm farming kits for chickens right here too.
Where We're Headed
Oldfield Pets is just getting started. You can already find us at Tractor Supply and Petco, and on Chewy, Amazon, and Walmart; wherever you shop, we're probably there or coming soon. The catalog will keep growing too: new single-ingredient proteins, new supplements built around the concerns pet owners actually have, and more products that extend beyond dogs and cats to the chickens and reptiles many of our families also keep.
Beyond the major retailers, you'll start seeing us in pet shops where our community already shops, supported by growing wholesale and affiliate programs. If you're a creator, blogger, breeder, or just someone whose friends always ask for pet recommendations, the Oldfield Pets Affiliate Program lets you earn up to 15% per sale by sharing the products you already trust. But the direction never changes. Every product that carries the Oldfield name will meet the same standard it launched with: real ingredients, clear purpose, and nothing we wouldn't feed our own animals. The goal isn't to be the biggest name in pet wellness. It's to be the one you trust.
Thanks for being here at the start. Your birds are in good hands at Hatching Time, and now the rest of the family is covered too.
